Yes, there are lots of competitors out there. Seems like there are gourmet burger places all over the place that sell food that isn’t too much more expensive than a McDonalds meal. Some fast food and casual diners are seemingly higher quality and more fashionable. Folks want to at least think they’re eating healthier, and McDonalds is associated with an unhealthy lifestyle. (Heads up: 2400 calorie burritos won’t do your body any favors, either!)
And what’s next, McBrunch?