Tuesday, June 21, 2011

Verizon Ending Unlimited Data Plan

So, $VZ has a shot at taking large numbers of subscribers from $T. The new strategy? Ending unlimited data.

Yeah, it's like they're trying not to convert ATT subscribers. Sure, data isn't expensive and consumers are using more and more of it. But at the same time, the way the markets tend to work is that consumers are looking for high quality at the best price. So if Verizon has somewhat better phone and data service, combined with unlimited usage, it would seem as like they're a slam dunk for new phone shoppers.

But no. Cap the data. Hope for the best.

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